At college, Daniel Kurzrock and Jordan Schwartz were disturbed to find out that more than 40% of all the food grown in the U.S. goes uneaten. Later on, as they learned to make their own beer, they noticed how much grain it took them to make a humble 5-gallon batch. For every six-pack of beer, one pound of grain was left behind. Only the sugars from the grains are used to brew. The remaining 85% of the grain is “spent.” Even more shocking to them was finding that this spent grain has as much protein as almonds and over three times the dietary fiber of oats. Plus, it looks, smells and tastes like oatmeal.
Inspired by the idea of regaining this wasted nutrition, Daniel and Jordan first made bread as an experiment, and later on decided to make as their first commercial product a granola bar, using the spent grains from local Bay Area breweries. They named it “Regrained.” The name suggests a closed loop in the food cycle. They are inspired to build a company that thrives by enabling our urban ecosystem to do more with less. “Together, we can bring our concept of edible upcycling into the mainstream,” said Daniel.
You can now enjoy these healthy, delicious and sustainable granola bars at Driver’s Market, available in two flavors: Honey Almond IPA and Chocolate Coffee Stout. Choose one, or get both. They are so delicious.