Normal is an ice cream shop founded by Alexa Norlin in Salt Lake City, known for embracing unconventional flavor combinations that earned the shop national recognition, including James Beard Award semifinalist honors. The brand’s inspiration grew from Norlin’s love of ice cream, which led her to leave a pastry chef career to focus entirely on perfecting one craft. Normal got its start as a soft serve truck rolling through the streets of Salt Lake City, eventually expanding into a brick-and-mortar location. The company prides itself on playful, unexpected flavors made with locally sourced milk and high-quality ingredients, turning “normal” into something delightful and unique.
